Privacy Policy

Rayu — a private space for the little moments.

Last updated: September 16, 2026

What Rayu stores, and where

Everything you capture in Rayu — photos, videos, audio recordings, notes, quotes, titles, the nicknames you give your family, dates and any place name you add — is stored on your device.

If you are signed into iCloud, Rayu also keeps a copy in your private iCloud database, using Apple's CloudKit. This is your own iCloud account and counts against your own iCloud storage. We have no access to it. Apple handles it under Apple's Privacy Policy.

If you are not signed into iCloud, Rayu works exactly the same, and everything stays on your iPhone only.

What we collect about you

Nothing. Rayu contains no analytics, no crash reporting, no advertising identifiers and no third-party software development kits. The app makes no network requests to any server we operate, because we operate none.

Permissions Rayu asks for

• Camera — only when you choose to take a photo or video in Rayu. What you capture is saved into your Rayu memories. It is not sent anywhere else.
• Photo library — only when you choose to add an existing photo. Rayu reads the photo you pick and nothing else.
• Microphone — only when you choose to record a voice memory. The recording is saved into your Rayu memories. There is no transcription and no upload.
• Location — only when you choose to add a place to a memory. Rayu asks your device for its location, converts it to a nearby place name using Apple's geocoding service, and stores only that place name — for example "Brooklyn, New York". Your coordinates are never stored and never sent to us.

Every one of these is optional. Decline any of them and the rest of Rayu still works.

Sharing a memory

When you share a memory, Rayu hands it to the standard iOS share sheet and you choose where it goes — Messages, WhatsApp, Mail, or anywhere else. Rayu is not involved after that, and whatever you share is then covered by the privacy policy of the app you sent it to.

If you send us feedback

Rayu has a Feedback option in Settings. Tapping it opens a pre-filled email in your own mail app. Nothing is sent unless you press send. If you do, we receive your email address and whatever you wrote, and we use it only to read and reply to your feedback. We do not add you to any mailing list, and we do not share it with anyone.

Children

Rayu is designed for parents and caregivers to record moments about the children in their lives. It is intended to be used by adults. It is not directed at children, it does not offer accounts or social features, and it collects no personal information from anyone — including any child a memory is about. Because those memories never leave your device and your own iCloud account, they remain entirely under your control.

Deleting your memories

• One memory — press and hold it, then choose Delete.
• Everything on the device — delete the Rayu app.
• The iCloud copy — on your iPhone, open Settings → your name → iCloud → Manage Account Storage, then remove Rayu's data.

Because we never receive your memories, there is nothing for us to delete on our side, and no request you need to make of us.

Your rights

Privacy laws such as the GDPR and the CCPA give you rights to access, correct, export and delete personal data a company holds about you. We hold none, so there is nothing to access or export — your data is already entirely in your hands, on your device and in your iCloud account. The one exception is any feedback email you have chosen to send us; write to us at the address below and we will delete it.

Changes to this policy

If this policy changes, the new version will be posted on this page with a new "last updated" date. If a change ever means Rayu starts collecting something it does not collect today, we will say so clearly in the app before it happens.

Contact

Rayu is made by Arielle Shekel. Questions about privacy, or about anything else: hello@rayumoments.com.